What Is an SEO Article?
An SEO article is a piece of written content like a blog post that is featured on your website as a page with a unique URL.
An SEO article educates, informs and/or entertains your target audience with expertise and quality. An SEO article is also optimized for search engines so that it has a better chance of getting on Page 1 of the search results.
Why Should You Write an SEO Article?
Here are six reasons why you should write an SEO article.
1. Web content is why Google exists.
Webpages, including articles, are what search engines like Google store in their index. When someone performs a search, the engine analyzes their query and matches it to the most relevant indexed items. Without these webpages, Google would have nothing to show users in its search results.
2. Google’s algorithm is getting smarter all the time, but it still needs help.
An SEO article is optimized for search so that it can help search engines better understand what the topic is about (see Google’s Webmaster Guidelines for more on this). This increases the chance it will be considered relevant to a query and show up on Page 1 of the search results.
Search Engine Optimization is about helping search engines understand and present content.
-Google, Search Engine Optimization (SEO) Starter Guide
3. Being found for a search can impact your revenue.
The organic search channel drives more than 50 percent of traffic to a website on average (and up to 64 percent for B2Bs). Organic search is also responsible for up to 59 percent of revenue over other channels.
4. You can establish your expertise and authority on a topic.
Google places more value on websites with high expertise and authority, and a well-written article is one of the key ways to demonstrate this.
High quality pages and websites need enough expertise to be authoritative
and trustworthy on their topic.
-Google, Search Quality Evaluator Guidelines
5. Delight your intended audience.
SEO articles can result in things like return visits to your site, more time on your site viewing other content, and conversions.
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content.
-Google, Search Engine Optimization (SEO) Starter Guide
6. Beat your competition in the search results.
A search-optimized article uses data to make it better. Find out what the top-ranked content is doing on the same topic. Then you can meet or exceed it.
