7 Best Alexa.com Alternatives for Website Ranking and Traffic Analysis

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 7 Best Alexa.com Alternatives for Website Ranking and Traffic Analysis

After being around for over 25 years, Amazon has announced its decision to pull the plug on popular website traffic analysis and ranking platform Alexa. Alexa.com, not to be confused with Amazon’s Alexa voice assistant, will no longer work after May 1, 2022. Now, if you are looking for a website like Alexa, we have compiled a list of the best Alexa.com alternatives you can use.

What is Alexa.com?

Founded back in April 1996, Alexa Internet is the web traffic analysis company behind the Alexa.com website. Three years later, Amazon acquired the website and has been operating the service since then. However, things are changing, as Amazon has announced that it will retire Alexa.com on May 1, 2022. The company stopped offering new subscriptions on December 8, and existing customers will have access until May 1 next year. 

It’s worth pointing out that the change doesn’t affect Alexa, the voice assistant behind Amazon’s smart home devices such as Echo speakers and smart displays. Alexa will continue to exist as a viable Apple Siri or Google Assistant alternative. Now that Amazon has decided to discontinue the Alexa.com website, you can check out similar options below.

7 Best Alexa.com Alternatives to Evaluate Website Ranking and Traffic (2022)

1. Semrush

semrush body - Alexa.com Alternative

Launched in 2008, Semrush is a popular content marketing platform with powerful tools for website analysis and SEO. Semrush has an extensive set of features to help you with SEO, market research, and even paid search campaigns. Trusted by digital marketers around the world, Semrush is a viable alternative to Alexa.com for keyword research and traffic analytics. Semrush subscription starts at $119.95 for individuals and $449.95 for businesses.


  • Excellent keyword research tools
  • Rank tracking
  • Backlink tracking
  • Competitor SEO analysis


  • Steep learning curve
  • One user per account; $45 for additional users
  • Additional features can get expensive
  • Requires an account to access the service

2. Ahrefs

ahrefs body

Ahrefs is another household name in the digital marketing space and a popular substitute for Alexa among SEO experts. You can use this platform to optimize your website, see how your website fares against the competitors, explore keywords, track site ranks, and more. With over 11.8 billion keywords across 10 search engines, Ahrefs is renowned for quality data metrics to give you actionable insights. If you truly want to explore the complete feature set, the pricing starts at $99/ month and goes up to $999/ month for enterprise access.


  • Keyword research for 10 search engines
  • Rich dataset
  • Check ranking history
  • Keyword rank alerts
  • No free trial
  • Not meant for beginners

3. Similarweb

similarweb - Alexa.com Alternative

If a pure website traffic comparison website is what you are after, Similarweb is what you should try without fail. Using Similarweb, you can view the global, country, and category ranks of websites of your choice along with the engagement and region-wise traffic metrics.

You can also check out the direct competitors and compare their ranks and engagement rates. If your primary use case for Alexa.com was comparing website traffic, you should consider Similarweb as a capable alternative. You can also opt for the enterprise plan for unlimited results per metric and up to 3 years of web traffic data.


  • Vast dataset
  • Multiple data points
  • Export results


  • No mobile app
  • Expensive enterprise plans

4. SpyFu


Another Alexa.com alternative worth trying out is Spyfu. With Spyfu, you can track your keyword rankings, check organic competitors, view PPC keywords of competitors, check competitor backlinks by keyword, and much more.

Once you have gathered the data, you can choose to export them as an Excel file, CSV, or PDF. While the free version has a decent set of features, the premium subscription gives you unlimited access to data, data exports, over 10 years of historical data, and API access.


  • Great for competitor analysis
  • Keyword research
  • Useful free plan and affordable paid plans


  • UI is a bit cluttered
  • Can get a little overwhelming for beginners
  • No full version trial

5. Moz Pro

moz pro - Alexa.com Alternative

Moz Pro is a full-fledged SEO suite with multiple tools, including link explorer, keyword explorer, and rank tracker. The company has also added a crawl feature to highlight content issues that could use optimization on your website. While Moz Pro is not an exact match (or alternative) to Alexa.com, it has powerful tools to optimize your website and track your site’s ranks. Moz Pro starts at $99 per month and goes up to $599 per month.


  • Keyword research
  • Rank tracking
  • Link research


  • Expensive plans
  • Not ideal for beginners

6. Serpstat


If you are looking for a service to help with keyword research, analysis of domains, rank tracking, site audit, and competitor analysis, Serpstat has got you covered. Much like Semrush and Ahrefs, you get all of the standard features you would expect from an SEO tool. However, the data volume might not be as vast as the competition. As for the pricing, it ranges from $69 to $349 per month.


  • SEO competitor analysis
  • Page audit
  • Keyword research


  • Keyword difficulty may not be accurate
  • Lacks unique features

7. Ubersuggest


To sum up our list of the best Alexa.com alternatives, we have Ubersuggest. The key features of Ubersuggest include domain overview, dashboard of top-ranking pages, keyword suggestions, content ideas, and backlink history. While the service is not as feature-packed as Semrush or Moz, Ubersuggest is beginner-friendly and gets the basics right.


  • Free version has sufficient tools
  • Clean UI
  • Beginner-friendly


  • Not too advanced
  • Limited backlink history

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